Using Google Analytics???

I have recently added Google Analytics to my Etsy site. Some of the info I understand and some is way over my head. Etsy Virtual lab recently posted an overview of 100+ etsians discussing thissubject and posted the recap.
The big talking point concerned what Google Analytics can do for sellers. It is a powerful tool, but at the end of the day the real power comes from helping you make better decisions about your Etsy shop.
Think of Google Analytics as the pulse of your shop, with the pulse equating to the number of visitors viewing your items. A higher pulse rate means more visitors, and in general more visitors would correlate to more sales for your shop.
Over time your shop will get more or less the same amount of traffic, but what you can do is start to experiment with some basic marketing efforts and use Google Analytics as the yardstick to measure success. Marketing efforts could mean, for instance, using a better set of Etsy tags to describe your item, creating a blog, actively using services such as Twitter or Facebook, or even buying some online advertising. The key question to answer is — which marketing efforts pay off for me? By looking at Google Analytics, it can provide historical data and trending that show you how your marketing efforts drove traffic to your Etsy shop.
Read the entire article : http://www.etsy.com/storque/how-to/web-analytics-recap-seller-chat-in-the-virtual-labs-3596/

Here's a link to the "Google Analytics for Sellers Guide" in pdf format from Etsy. http://www.etsy.com/storque/media/bunker/2009/03/GoogleAnalyticsForSellers.pdf